Today’s consumers are more likely to purchase a product or patronize a company if the brand is socially-minded. Although most companies know that aligning with philanthropic causes is good for business, securing corporate sponsorships is not easy.

This interactive training session introduces attendees to corporate sponsorship, a strategic approach to elevate fundraisers and events. We'll not only explore how to leverage sponsorships for maximum impact, but also equip you with the knowledge and skills to secure them. You will learn:

• Why companies sponsor events
• Five things corporate sponsors want to know
• How to fulfill the three main goals of a corporate sponsor
• Corporate sponsorship package checklist 

MEET THE PRESENTER

Kristal Frazier is the development associate for the Center for Grants Development. Kristal Frazier is an expert in fundraising and prospect research. As the development associate for the Center for Grants Development, Kristal evaluates numerous funding opportunities every month, assessing their competitiveness, compatibility, and capacity.

Kristal is a longstanding Grant Professionals Association and Nonprofit Technology Network member. Kristal is a respected grant reviewer for federal agencies, including the Texas Council for Developmental Disabilities, and the United Way of Greater Houston. Kristal is a published author and award-winning keynote speaker. She earned a bachelor’s degree in sociology, specializing in grant writing, program evaluation, and community development, from Fort Hays State University.