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Tourism plays an important role in Montana, and for most it's more than just leisure — it's an opportunity! Mark your calendars for this year's Governors Conference on Tourism hosted in the Queen City of the Rockies, or Helena if you aren't familiar. The event will feature a wide variety of sessions focusing on our theme; The Road Ahead. We will hear from industry leaders and have the chance to get the inside scoop on what Tourism is looking like in the great state of Montana. Not only that but you will get the opportunity to network to expand and challenge your thinking, and attend hands on breakout sessions and learning labs to provide us with new tools to promote and develop our markets and services.
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NEW AGENDA | ||||
Sunday, April 27 | ||||
1:00 PM to
8:00 PM
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Conference Check-In
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3:00 PM to
8:00 PM
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Exhibitor Set-Up
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3:00 PM to
4:00 PM
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The Montana Heritage Center Tour
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4:00 PM to
5:00 PM
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The Montana Heritage Center Tour
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5:00 PM to
7:00 PM
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Kick-Off Reception | Ten Mile Creek Brewery
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9:00 PM
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Dark Skies at the Montana Learning Center
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Monday, April 28 | ||||
7:00 AM to
8:00 AM
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Breakfast with Exhibitors
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8:00 AM to
9:15 AM
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Opening Remarks & Featured Presentation "From Data to Action: Leveraging Tourism Research for Effective Marketing & Planning"
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9:30 AM to
10:30 AM
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AI Made Easy: Practical Tools To Boost Event Planning & Bidding Efficiency
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9:30 AM to
10:30 AM
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Bringing Tourism to Rural Areas: Strategies for Attracting Visitors to Small Towns
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9:30 AM to
10:30 AM
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Developing Sports Meetings
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9:30 AM to
10:30 AM
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Telling Montana's Story: Engaging Visitors Through Authentic Narratives
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10:45 AM to
11:45 AM
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A.M. Breakout Sessions Repeated
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11:45 AM to
12:45 PM
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Networking Lunch
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12:45 PM to
1:45 PM
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Featured Presentation "Destination Stewardship: Creating & Strengthening Meaningful Partnerships For A New Tourism Direction"
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2:00 PM to
3:00 PM
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Breakout Sessions
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2:00 PM to
3:00 PM
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Grant Writing Power Hour: Boost Funding for Tourism and Beyond
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2:00 PM to
3:00 PM
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Tourism by Rail
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2:00 PM to
3:00 PM
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Tourism Podcasting for People Who Aren’t Experts
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3:15 PM to
4:15 PM
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P.M. Breakout Sessions Repeated
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4:15 PM to
5:00 PM
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Ice Cream Social with Exhibitors
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6:30 PM to
8:30 PM
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Evening at the Bray
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Tuesday, April 29 | ||||
7:30 AM to
8:30 AM
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Breakfast w/ Exhibitors
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8:45 AM to
10:00 AM
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Opening Remarks & Featured Presentation "The New Montana Brand"
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10:15 AM to
11:15 AM
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Breakout Sessions
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10:15 AM to
11:15 AM
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Cultivating Rural Experiences: Unlocking the Synergy Between Tourism and Agritourism
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10:15 AM to
11:15 AM
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Financing Media in Montana
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10:15 AM to
11:15 AM
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Strengthening Tourism Through Tribal Partnerships
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10:15 AM to
11:15 AM
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Using the Montana Brand
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11:30 AM to
12:15 PM
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Networking Lunch
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12:15 PM to
1:00 PM
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Featured Presentation "Preserving our Past; Sharing our Stories: The Montana Heritage Center"
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1:00 PM to
2:15 PM
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Tourism Awards & Closing Remarks
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Attendee Registration | |||||||
Attendee Registration
Attendee Registration
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338/500 LEFT | $ 300.00 | |||||
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DOC Staff
DOC Staff
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80/100 LEFT | $ 75.00 | |||||
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Student Rate
Student Rate
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Exhibitor
Exhibitor
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$ 750.00 | ||||||
When you select this, you also get (at no additional charge):
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Booth Staff
Booth Staff
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$ 150.00 | ||||||
This pricing is for exhibitors who wish to add an additional booth attendee. Exhibitors receive 1 complimentary registration. This price is a discounted price for up to two additional attendees for your booth. |
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Other Events | |||||||
Kick-Off Reception
Kick-Off Reception
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Get excited for a social start to the 2025 Montana Governor's Conference on Tourism at Ten Mile Creek Brewery located on Helena's historic and infamous Last Chance Gulch. Enjoy food from a beloved local eatery, while sipping on a selection Ten Miles finest creations. Network with peers as you enjoy local entertainment. More details to come. |
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Evening at the Bray
Evening at the Bray
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Join us for an unforgettable evening at the Archie Bray, where creativity fosters community. Enjoy dinner and drinks as you network with peers. After dinner roll up your sleeves for a hands-on clay-making experience and a tour of the grounds. |
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Awards Luncheon
Awards Luncheon
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Join us as we honor our tourism industry. |
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Conference Experiences | |||||||
The Montana Heritage Center Tour
The Montana Heritage Center Tour
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35/50 LEFT | ||||||
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With much anticipation, the Montana Heritage Center is nearing its completion in Helena. Be among the first to tour this remarkable facility that captures the grandeur of the Treasure State. You’ll see firsthand the essence of the state’s natural features, diverse cultures and stories of our past. |
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Montana Learning Center
Montana Learning Center
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3/15 LEFT | ||||||
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Montana is known as the land of the Big Sky, but have you ever truly looked at it? And we mean really looked at it? This unique stargazing tour invites you to step into total darkness, where you’ll explore Big Sky Country like never before through an immersive experience at our observatory. With access to world-class telescopes and expert guidance, you’ll get a front-row seat to the universe’s wonders - from shimmering constellations and planets to distant galaxies and nebulae. |
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